a gracious, active street lined with creatively designed buildings. The DE BEERS Ginza
Building design is intended to reflect the sophisticated Ginza streetscape and fit
appropriately into this dynamic context.
In the process of the design, the first image that came to mind was a twisting form of light
in motion. A ribbon of light coming out of the earth sparkles in the atmosphere as an aurora
with ever-changing color and form. The DE BEERS Ginza building representing gracious light
like aurora was felt most appropriate for the site.
outline. The sparkling light on the surface of the gently curved form of the building subtly
suggests the shimmering reflection of diamond. This was the aesthetic essence of the DE
BEERS Ginza building design.
The expression of the curtain wall varies continuously as it ascends and as it reflects the
ever-changing appearance of the sky. The exterior surface of the building reflects the
sunlight and Ginza city lights in a subtle way and the impression of the façade as time
passes. On the exterior of the building, specially-finished stainless steel pipes are
horizontally laid-out creating sparkles of light throughout the surface of the building.
Throughout history, the Ginza district has been an incubator for design trends reflecting the
changing times. I hope that the DE BEERS Ginza building becomes an integral part of Ginza
history. Its design is intended to reflect the excitement and importance of Ginza’s ever-
Jun Mitsui, AIA, JIA