The task has been to design the new flagship store for Gree, one of world’s largest air conditioner companies, in Istanbul. The underlying concept of the architectural design focuses on creating an engaging display space as well as promoting the recognition of this world wide brand in Turkey. The design is shaped around two areas: the front area is planned to include client reception and sales, meeting room and air conditioner display space while the back area is planned to host the employee offices, seminar room and storage. The circulation axis in the front area is highlighted by the use of different flooring materials.
空调展区的设计考虑了壁挂式和立柱式地板空调的特点，其技术和设计各具特色。因此，将不同设计的模型放置在中心空间，创造了一个内部展示空间。壁挂式空调机的技术性能在其下方的黑板箱上以图形方式显示，平板上提供了关于产品的额外信息。通过展示格力产品的品质和技术性能，帮助客户找到自己选择的空调。
The air conditioner display area is designed to accomodate the wall – mounted types and the stand up cylindrical floor conditioners, which have their distinct technology and design. Placing the models with a different design in the centre space, thus, creates an internal showcase. The technical properties of the wall-mounted type air conditioners are provided graphically on the black boards beneath them and additional information about the products are supplied on the tablets well integrated in the design. By displaying the qualities and technical properties of the Gree products in this manner, it is aimed to help customers find the air conditioner of their choice.
The main display window of the store, designed around the theme of “Heating and Cooling for Everyone Everywhere”, is built around the abstraction of the air that is ‘heated’ and ‘cooled’ in a way to be noticed also by the cars rapidly passing by. With the emphasis on the blending of the blue-cold and red-warm color tones and the reflection of this on the store signborad, the main display window stands out from the rest of the building, which is architecturally nondescript. The use of a bold, warm color in the meeting room in contrast to the different tones of blue in other areas, and the use of different materials like wood, metal and glass also aim to reflect the idea of harmony betwen the cold and warm as displayed on the showroom window .
